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Client Profile

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US-based Executive Resume Writer & Career Coach with 15+ years in HR and talent acquisition.

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Works mainly with Directors, VPs, and C-level leaders navigating career transitions.

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Helps senior professionals craft powerful resumes and personal brands to land their ideal roles faster.

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Offers premium, personalized services for clients ready to invest in their next career step.

The Challenge

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The goal was crystal clear: not just generate leads or collect casual replies, but to get actual booked calls.

Because live conversations are where she shines and sells best.
She came in with a strong intention: 10 calls in one month.
And while our usual benchmark in the first month is 5–7,
we were all in — and aimed higher.

Results (1 month)

894

connection invites sent

94

replies

1

new client closed during the campaign

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403

new targeted connections

52

qualified leads

18

scheduled calls

5 proposals sent right after the first month of the campaign ended, and most of them are on track to convert into paying clients

Our Solution

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Built a laser-focused targeting list: filtering by industry, seniority, geography, and intent-to-invest. Her audience: high-level decision-makers actively exploring career upgrades.

Created a personalized outreach sequence: no templates, no spam. Just authentic, value-driven messaging tailored to her voice and ideal client tone.

Provided daily strategy support and analytics, adjusting the tone, offers, and follow-ups in real time as the campaign evolved.

Repackaged her service offerings with help from our designers into beautiful, branded formats that aligned with her voice and built trust from the very first touchpoint.

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Why It Worked

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Clear targeting: we reached out only to people with the right mindset, income level, and professional context.

Human-first outreach: the tone and style created trust, not resistance

Visual & strategic alignment: we made sure her offers looked and sounded premium and cohesive with her brand.

Hands-on support & adaptation: this wasn’t a set-it-and-forget-it strategy. We stayed close to the numbers and the message, every single day.

Our collaboration didn’t stop there. Our client decided to continue working with us, and we’re now scaling the campaign further to grow her client base consistently!