Marketing Myths That Are Costing You Clients
Gaika Agency Gaika Agency

Marketing Myths That Are Costing You Clients

Think your product is so good it’ll sell itself? Or that social media is all the marketing you need?
In this article, we bust 7 common marketing myths that could be quietly holding your business back. From budget misconceptions to the “one perfect campaign” illusion — discover what really works (and what doesn’t) in today’s marketing landscape.

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Starting a Business from Scratch: The Key Things You Should Know
Gaika Agency Gaika Agency

Starting a Business from Scratch: The Key Things You Should Know

Starting a business from scratch is more than just a great idea — it’s a test of focus, persistence, and clarity. In this article, we share key lessons on brand identity, cash flow, resilience, and value that every entrepreneur should know before launching their venture.

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Why Storytelling is Your Secret Weapon in Customer Retention
Gaika Agency Gaika Agency

Why Storytelling is Your Secret Weapon in Customer Retention

Customer retention isn’t just about great products—it’s about emotional connection. Storytelling humanizes your brand, builds trust, and strengthens relationships, turning first-time buyers into loyal customers. Learn how authentic brand narratives can boost engagement and create lasting loyalty.

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LinkedIn: A Goldmine or a Waste of Time?
Gaika Agency Gaika Agency

LinkedIn: A Goldmine or a Waste of Time?

Is LinkedIn the right platform for your business?

LinkedIn is a powerhouse for professional networking and B2B connections — but it’s not a perfect fit for every industry. While business coaches, consultants, and SaaS companies thrive, beauty professionals and local businesses might struggle to gain traction. Understanding LinkedIn’s strengths and limitations can help you decide if it’s the right tool for your business growth.

Read more to discover which industries succeed on LinkedIn and why it still holds a strategic edge in the digital landscape.

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